Idris Elba (left) | Sarkodie (middle) | Donae’o (right)

Sarkodie, born as Michael Kwesi Owusu Addo, began his music career as an underdog rapper in Ghana. In 2010, he had several collaborations and earned numerous accolades and nominations, which enabled him to expand internationally. He has toured the U.S.A and U.K. and released his fifth studio album Black Love on December 20, 2019. It features guest artist such as Mr Eazi, Efya, Donae’o, Idris Elba, Stonebwoy, Tekno, Maleek Berry, King Promise and Kizz Daniel.

Ahead of his album release, I worked alongside Sarkodie’s UK manager to promote the album and lend support wherever needed.

The work included:

• support his main manager in everyday tasks/admin
• figuring out new ideas for image building in the UK
• organizing the music video for the single below and ensuring everything runs smoothly on the shoot day (which being the hottest day of the year in a building without AC)

Sarkodie, Donae’O & Idris Elba – Party & Bulls#!t (Official Video)

 

Photos taken by Alex Piper | www.visualsbyajp.com

 

Seann Miley Moore is an Aussie-Filipino singer/songwriter, who is based in London. He launched his first EP in the summer of 2017, after appearing on UK’s X Factor 2015 as a finalist. Mentored by Radio 1’s Nick Grimshaw, Seann appeared on the X Factor arena tour performing nationwide at venues including the iconic O2 Arena in London.

For his first official release, we worked together on the promo of the EP, which involved putting together a release party at Freedom (London).

The work included:

• press releases and kits
• organizing a release event to showcase the EP

 

 

floss is a London based singer, songwriter, producer, dancer, DJ and model. Over the last few years, she has been working on her unique sound and compelling lyrics and in the summer of 2019, we teamed up after she played me her demos. We worked together right until her first release “Kings and Queens” in March 2020.

The work included:

• supporting and developing Jordan “Floss” Cather’s creative vision (A&R basically)
• image building and branding
• establishing and executing PR & Marketing strategies
• organizing music videos and photoshoots
• digital and social content creation
• press releases and kits
• website creation & content
• managing calendars, itineraries, contracts, royalties etc.

Example:

Blaine Cameron Johnson, known as Cadet, was a London based rapper, songwriter and producer. As Krept’s cousin, Cadet entered the music business back in 2006 through being part of Krept and Konan’s crew. Since then, he started to release his own tracks and finally garnered general interest in 2018, when he partnered up with Deno for “Advice“.

At the end of 2018, I started working with Cadet’s manager to support Cadet’s rise to fame. Unfortunately, only a few months later, Blaine lost his life in a car accident on the way to a gig. For obvious reasons, this was upsetting for everyone involved and after the initial shock and consulting with his family, we tried our best to let his memory live on through his music and videos shot prior. Personally, the lyrics and music video for “Gang Gang” are especially clever and truly show his talent:

 

Before his death, he was due to perform at Wireless Festival in London and we turned the slot for his gig into a tribute with his family and friends.

Thank you for joining us at the #Cadet tribute today. Forever a RATED legend. 🙏💙 pic.twitter.com/qic4352UIf

— Wireless Festival (@WirelessFest) July 6, 2019

My work included:

• coordinating with the relevant teams for upcoming shows
• handling contracts
• managing calendars and itineraries
• organizing the tribute event

 

The work includes:

• booking gigs and working with production teams
• managing calendars, itineraries, contracts etc.